Panoramic Comes Out of Stealth With $35 Million in Funding; Clients Include Sony Home Entertainment, Sweetgreen, and TruConnect, Among Others

Left to right: Panoramic co-founders Bryan Baum, Johnny Wong, and Peter Muzzonigro

Left to right: Panoramic co-founders Bryan Baum, Johnny Wong, and Peter Muzzonigro

Los Angeles, CA (September 12, 2019)Panoramic, an enterprise SaaS company, today announced it raised $35 million in funding from notable investors such as Affinity Group, a TPG Growth company. This announcement comes alongside the unveiling of its breakthrough marketing intelligence platform. The platform simplifies the data collection process, automates powerful visualizations, and fosters collaboration for faster decisioning in a single location, eliminating the need for several disparate tools. At a time when the industry is seeing a string of acquisitions, Panoramic will use the new funds to grow existing markets, deepen brand and agency partnerships, and continue to invest in AI-powered solutions designed specifically for marketing analytics.

Panoramic is the result of a collaborative effort amongst entrepreneurs Peter Muzzonigro, Johnny Wong, and Bryan Baum who sold each of his last two companies, Blue Vision Labs and Represent.com, for over $100 million.

The team of co-founders built a platform to solve the issues marketers face as a result of the growing amount of consumer data available and the significant investment required to maintain and make sense of that data. The platform simplifies the complexity of data collection and automatically creates custom visualizations that augment and empower each user to focus on creative strategy instead of manual collection. Panoramic streamlines into a single platform what is often siloed among several tools:

  1. Unifies raw data from marketers’ most valued channels and streams it into a cloud warehouse

  2. Models, maps, and organizes the data into meaningful insights displayed in pre-configured visualizations, and

  3. Drives efficient decisioning for entire marketing teams and by making data social within the enterprise.

Panoramic’s platform augments the great minds of leading marketers across industries, including entertainment, eCommerce, technology, QSR, and digital media agencies. More...