NEW YORK, Aug. 9, 2017 /PRNewswire/ -- Parse.ly, a leading Internet attention analytics platform, has closed a $6.8 million Series B shortly after achieving profitability.
The company's strong business performance drove its existing investors, Grotech Ventures and Blumberg Capital, to lead the round with continued support from Felton Group, FundersClub, DreamIt, and a number of other angels.
Parse.ly plans to use the infusion of capital to expand client capacity amidst the Internet explosion, wherein general traffic is forecasted to grow nearly threefold over the next five years, a 127x increase from 2005 to 2021. (Cisco, 2017)
Today Parse.ly's client network spans 250 companies with 2,500 of the top media websites that serve a collective audience of more than one billion monthly unique visitors, up 150% since this time last year.
Parse.ly has developed unmatched predictive models by analyzing the aggregate attention of an audience that represents more than two million clicks per minute and four million hours of content consumed per day. Layering these insights over unique client audiences, Parse.ly translates engagement into business intelligence.
"We're quickly seeing the convergence of brands and publishers: publishers focused on building a loyal digital audience, and brands focused on growing relationships directly with consumers," said Sachin Kamdar [pictured, left], Parse.ly's CEO. "The key to navigating this shift is helping all parties understand attention through data at scale." More...