Pinterest Selects NinthDecimal As Offline Attribution Measurement Partner

 David Staas

David Staas

SAN FRANCISCO — Oct. 1, 2018NinthDecimal, the leading omni-channel marketing platform, today announced that Pinterest has chosen NinthDecimal as its offline attribution measurement partner. As a part of the Pinterest Marketing Program, NinthDecimal’s offline attribution product, Location Conversion Index️ (LCI️), will quantify the value that the Pinterest ad platform has on driving foot traffic and offline conversions for brands.

“After a careful review of the marketplace and a rigorous vetting process, we chose NinthDecimal based on the quality of their data and their proven offline attribution methodology,” said Gunnard Johnson, Head of Measurement Science and Insights, Pinterest. “The partnership will now allow us to provide brands with a full view of the power of the Pinterest ad platform to drive not only online conversions but offline conversions as well.”

Pinterest and NinthDecimal have already measured billions of impressions across numerous campaigns for leading brands that span five major verticals: retail, auto, entertainment, QSR and CPG. Results from these initial campaigns demonstrate how the Pinterest advertising platform is reaching consumers at the point of influence to generate ecommerce and in-store conversions.

The partnership will provide brand advertisers with key insights into the overall effectiveness of their ad spend such as reaching and converting new customers. For example, 93 percent of the initial campaigns measured by NinthDecimal drove a positive lift in visits to a brand’s location that are attributable to advertising on the Pinterest platform. In addition, 51-69 percent of the visits generated across the campaigns where new customers.

“Making the connection between ad campaigns and foot traffic is a critical step for brands to understand the true effectiveness of their marketing strategy,” said David Staas [pictured], president of NinthDecimal. “We’re excited to be partnering with Pinterest to help brands link their advertising to their most important metrics — customer growth and sales.” More...