Pixalate becomes first company to receive MRC accreditation for OTT invalid traffic detection and filtration

Jalal Nasir

Jalal Nasir

LOS ANGELES — November 14, 2018Pixalate, the world’s most comprehensive ad fraud detection and prevention platform, has become the first company to receive accreditation from the Media Rating Council (MRC) for Sophisticated Invalid Traffic (SIVT) detection and filtration for over-the-top (OTT) video ad impressions. This groundbreaking achievement positions Pixalate as the only currently accredited solution for marketers to protect their growing OTT advertising investments. Pixalate also received accreditation for its over-the-top (OTT) served video ad impression tracking.

With over 80% of U.S. households already equipped with OTT devices, Tru Optik estimates global OTT ad spend to reach $50 billion by 2020. Pixalate’s analysis shows global OTT fraud rates average 19% and forecasts marketers stand to lose $10 billion in OTT spend in 2020. With the growing importance of OTT audiences, capitalizing on the opportunity without risking brand reputation and ad spend is key.

“OTT is a critical new channel in today’s digital landscape,” said George W. Ivie, Executive Director and CEO of the MRC. “We congratulate Pixalate on the significant achievement of becoming the first company to receive MRC accreditation for its SIVT detection and filtration in OTT, which clearly demonstrates Pixalate’s position as an industry leader in this space.”

"This industry-first OTT accreditation is a landmark achievement for Pixalate and the fast-growing OTT space," said Jalal Nasir [pictured], CEO of Pixalate. "Our OTT accreditation from the MRC provides brands and platforms with an opportunity to adhere to the invalid traffic guidelines in order to protect their ad dollars and reputation." More...