Publicis Groupe wins Telenor Media Review

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Sep 30, 2019 / Babar Khan Javed - Branding in Asia -- Following a global media agency pitch this year, Telenor has awarded a three-year deal to Publicis Groupe as the media agency of record. Omnicom Media Group was the incumbent.

“This Global Frame Agreement process is run after every three years across all Telenor [business units] and the final choice is made after all participating agencies meet specific criteria and complete a rigorous selection process,” said Bilal Kazmi, Chief Marketing Officer of Telenor Pakistan, in a statement to Branding In Asia. More…