Publicis Media, Smartclip and Zeotap Join Forces and Turn the Latest Digital Campaign for the Mercedes-Benz Citan Into a Success Story

Mariona Prat

Mariona Prat

October 23, 2018 - Mariona Prat [pictured], Head of Marketing at zeotap, writes: Publicis Media, Smartclip and zeotap achieve a 192% conversion uplift in its latest campaign to promote the van model Citan from Mercedes-Benz.

The KPI uplift is the result of combining zeotap’s deterministic data, with a precision of up to 94%, altogether with Smartclip’s creative distribution via its premium network.

With the objective of boosting sales for the light van Citan, Mercedes-Benz Spain wanted to reach small and medium enterprises in the digital environment and increase site visits. Publicis Media, Smartclip and zeotap worked closely together towards this goal and showed the client how to reach optimal results.

Thanks to zeotap’s deterministic data coming from telecom operators and other exclusive enterprise sources, the company is able to target any audience with a precision of up to 94%, and up to six times better than market average. Such precision has been audited and verified by the independent AIMC (Asociación para la Investigación de Medios de Comunicación) in Spain, making zeotap the first company to publish a comprehensive data audit, in an effort to bring more transparency and trust to the market. For the Citan Mercedes-Benz campaign, the “Small Business & Freelance” segment was activated and zeotap guaranteed that such audience would be reached with maximum precision. More...