Real Reviews From Real Users Uncover Our Industry’s Real Leaders

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August 21, 2018 - Will McInnes, Chief Marketing Officer at Brandwatch, writes: We’re thrilled to be named as a summer Leader by G2 Crowd, an independent provider of user reviews

User reviews have changed business.

How you select products and services has become dependent on transparent online reviews willingly offered up by your peers.

However, there are still many organizations that rely on the opinions and subjective reports of expert analysts and research bodies to help advise and recommend on potential purchases.

But are these third party views the most valuable resource for soon-to-be buyers?

At Brandwatch, we’ve long championed the idea of uncensored, authentic user opinions revealing the strengths and weaknesses of Brandwatch to help inform our future customers.

We value these views so much, we put them front and center on our Vizia screens in all our offices across the globe.

What our day-to-day users have to say about our products is the most valuable data we have at Brandwatch. Their views inform our products and features, driving our next innovations.

That’s why we’re thrilled to be named a Summer Leader by G2 Crowd – an independent provider of reviews for software products. More...