Realtors slash ad spends by over 50% as sales plunge

Mumbai: Sep 29, 2019 I PTI - The Economic Times -- The real estate sector, one of the biggest ad spenders during festival season, has slashed its ad budget by over 50% as the sector is facing slowdown in demand due to various reasons including tight liquidity situation.

"Realty sector has been sluggish since the last two years and deepening general slowdown has only exasperated it," media and digital marketing communications company Dentsu Aegis Network chief executive for Asia Pacific Ashish Bhasin told PTI. More…