Red Bull hires Mindshare for UK media

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January 09, 2019 - Brittaney Kiefer of CampaignLive UK writes: Red Bull has appointed Mindshare as its media planning and buying agency in the UK.

The energy-drink brand kicked off a review at the end of last year. It had worked with independent shop AMS Media since 1996. AMS repitched for the business.

Paul Phelps, chief executive of AMS, said: "We did embark on the review process run out of the international team, but once we saw the pitch brief we withdrew. We're very proud of our contribution to getting Red Bull to where it is today and part on good terms. It's been one hell of a ride and we wish them good luck for the future." More...