Research Now SSI Launches the Industry’s First Cross-Media Advertising Dashboard for Agile Campaign Measurement and Optimisation


Dallas, Texas (May 03, 2018)Research Now SSI, the global leader in digital market research data and services, announces the industry’s first advertising measurement dashboard for gathering on-the-fly, configurable insights about campaign effectiveness across all channels – digital, mobile, traditional and emerging. Marketing managers receive campaign effectiveness insights for all media channels while the campaign is live, enabling decisions on spending adjustments to realise maximum impact and ROI.

The latest feature of Research Now SSI’s ADimension® Ad Effectiveness platform solution, the Cross-Media Dashboard includes reporting on consumer engagement and exposure in channels such as linear TV, addressable TV, Over-the-Top (OTT) content distribution, print, radio, in-app, and Out-of-Home (OOH) ads such as stadium screens. While a campaign is live, the tool will allow for on-the-fly optimisation insights. Advertisers can gauge the performance of specific channels or a combination of channels to determine changes that should be made in spend and overall channel selection.

Unlike traditional media measurement tools, ADimension links impression data to individuals – not simply to models or algorithms – via Research Now SSI’s global, opted-in research panel, the largest online panel available. Research Now SSI’s rich permission-based panel data source ensures deeply profiled opted-in first-party data for more accurate insights and measurement. More...