Research Now SSI Strengthens and Expands Its Solution for Ad Measurement and Effectiveness by Acquiring Audience Verification Capability

 Gary Laben

Gary Laben

Dallas, TX (August 15, 2018) Research Now SSI, the global leader in digital market research data and data services, has expanded its capabilities in the area of cross-device digital audience verification and validation by acquiring DMA-Institute in a deal with its parent company.  The acquisition strengthens and expands Research Now SSI’s ability to provide reliable, actionable insights about the audiences exposed to ads and the resonance of each message.

The combination of Research Now SSI’s extensive collection of data from opted-in individuals across the globe -- one of the world’s largest first-party data assets -- with DMA-Institute’s audience validation SaaS solution offers brands, advertising and media agencies, market research agencies, and publishers an unparalleled solution.  Permissioned data from actual consumers along with an open, independent platform provides a singular assurance of trustworthy, accurate and unbiased results to optimize advertising effectiveness and ROI.

“Our customers will gain clarity about complex digital data in order to be more strategic,” says Gary S. Laben [pictured], CEO of Research Now SSI.  “Marketing and advertising are at a major inflection point in the evolution of the industry, moving beyond a focus on aggregating data to the need for more precise and reliable data. Research Now SSI continues our commitment to deliver accurate, trustworthy data, for better performance as well as for more meaningful consumer relationships.” More...