SINGAPORE and NEW YORK, Aug. 21, 2018 /PRNewswire/ -- Robin8, Inc. (www.robin8.com), China's first social media influencer search engine announces strategic partnership with Kantar Media CIC (KMCIC), China's leading social intelligence consulting firm, to bring a revolutionary change to KOL profiling in China's influencer market.
As part of the partnership, KMCIC will introduce Robin8's blockchain enterprise solution to evaluate KOL's performance, enabling better evaluation of China's KOL market and bringing transparency to advertisers.
China's influencer marketing industry has been grappling with many pain points. One of the most prominent is fake data. In Tencent's September 2016 crackdown on fake data, many WeChat subscription accounts that previously garnered over 10,000 views saw their views diminished by as much as 90%.
"Influencer marketing is one of the fastest growing segments of advertising. However, the number one issue facing advertisers is fake data. Nowadays, you can buy fake fans, fake clicks and fake likes for pennies," said Miranda Tan [pictured], founder and CEO of Robin8. "Aside from fake data, another significant issue is data ownership. Every day, millions of people use social media like Facebook, Twitter, Instagram, Weibo and WeChat, where we share pictures of our family, our friends, information about where we work, eat and shop and yet we don't own or have any control of our data. Even worse, these third parties do not take the proper precautions to protect our data. For example, when Target, Equifax and Yahoo were hacked and lost millions of personal data." More...