Saks Fifth Avenue Launched a Holiday Gift Guide Chatbot on Messenger

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November 15, 2018 - Brandy Shaul of AdWeek, writes: Luxury department store chain Saks Fifth Avenue partnered with chatbot company Headliner Labs to launch a Holiday Gift Guide chatbot on Facebook Messenger for the second year in a row.

Users can begin chatting with the chatbot by either visiting the Saks Fifth Avenue Facebook page and clicking the “Send a Message” button, or by searching for Saks Fifth Avenue within the Messenger application.

From there, users can take a quiz to see recommended gifts “For Him,” “For Her” or “For Kids.” The chatbot will ask users questions about the person they’re shopping for and, based on their answers, it will suggest gifts that can be purchased on the Saks Fifth Avenue website. More...