Salesforce + Datorama Update: Marketing Cloud Analytics Expands With New Datorama Tools

Above: Organic social media marketing performance is visualized alongside other metrics with the new Datorama Marketing Cloud connector.

Above: Organic social media marketing performance is visualized alongside other metrics with the new Datorama Marketing Cloud connector.

Datorama | 03.20.2019 - This January, Jon Suarez-Davis, SVP & Chief Strategy Officer, Salesforce Marketing Cloud, announced the expansion of Marketing Cloud analytics with new Datorama data integration, activation, and developer tools. Datorama—the newest member of the Salesforce Marketing Cloud—is used by marketers to unify their data and optimize every marketing activity.

We are thrilled to share the three latest Datorama innovations as we continue our journey of integration with the Marketing Cloud.

1. Visualize Marketing Cloud Campaign Performance in Datorama with New Connectors

With new Datorama Marketing Cloud connectors, marketers will be able to easily import data from Marketing Cloud with a click of a button and see how campaigns are performing next to other significant metrics. In addition, the new connectors offer enhanced reporting, insights, and analytics. More...