Samba TV Acquires Wove, Expanding the Industry’s leading Connected TV Advertising and Technology Stack


San Francisco, Oct. 03, 2019 -- Samba TV, the leading provider of global TV data and audience analytics, today announced that it has acquired Wove, a data integration platform that will strengthen Samba’s advanced data onboarding and activation capabilities, opening the door for advertisers to apply first-party data to targeted connected TV and cross-screen advertising. Terms of the deal were not disclosed.

This is the third acquisition for Samba in the past year, following Screen6 and Axwave, as the company continues to assemble a powerful technology stack to help advertisers succeed amid major disruptions to the TV advertising industry. With the combined technologies, Samba has further bolstered its ability to enable clients to utilize its real-time TV viewership data, TV spot analytics, and identity resolution against first-party data for attribution and activation.

Advertisers have a wealth of data, and digital media opened their eyes to how they could use it to deliver personalized advertising with the confidence of measurable ROI,” said Ashwin Navin, founder and CEO of Samba TV. “As more TV content is delivered through digital pipes, it creates an opportunity for advertisers to bring similar precision and measurement to the fastest growing and most engaging media channel. Wove fits seamlessly alongside our other recent acquisitions, helping us shape the future of connected TV with first-party data”. More…