RESTON, Va., Sept. 5, 2018 - comScore (NASDAQ: SCOR) today announced that Sarah Hofstetter [pictured], former CEO of the award-winning marketing agency 360i from 2013 to 2018 and Chairwoman since May, will join the company as President, effective Oct. 4.
Reporting to CEO Bryan Wiener, Hofstetter will be responsible for the company’s commercial strategy, including marketing and sales, as well as the continued advancement of its Movies Reporting & Analytics group. A trusted measurement and intelligence partner for media properties, movie studios, and marketers, comScore helps businesses grow in an increasingly fragmented and complex media environment.
Hofstetter joins comScore’s executive leadership team as a decorated industry veteran with a proven track record of helping marketers transform their businesses to thrive amid rapid media disruption. As an early executive and eventual CEO and Chairwoman of 360i, she led the agency through a period of rapid growth to become a leading partner for translating data into creative innovation and business outcomes. During her tenure, she advised dozens of CMOs and senior marketers at iconic brands such as Coca-Cola, Mondelez International, MINI, NBCUniversal, Nestlé, and Pernod-Ricard.
“I am excited to join comScore at what is a pivotal moment for the company and for the media industry overall,” said Hofstetter, who is an AAF Hall of Achievement honoree and has been named to the Adweek Power 100 for the past three consecutive years. “I’ve built a career around my passion for solving problems at the nexus of consumer change and view trusted measurement across platforms as the most important challenge facing media owners and advertisers today.” More..