Semantic Ad Tech Firm Peer39 Expands to London

Mario Diez

Mario Diez

September 12, 2019 - Posted at MrWeb News Online: New York-based Semantic ad technology specialist Peer39 has opened an office in London, where it has appointed Andrew Morsy as Managing Director, International. The firm has also hired Alec Greenberg as Vice President of Partnerships in its NYC office.

Recently acquired by private equity firm O3 Industries, Peer39 has developed an AI-powered semantic analysis engine providing a 'holistic understanding' of page content, meaning and sentiment. It does this by analysing the relationship between words on a page, or the content of a video / in an app, to help deliver the right ad to the right user in the right context.

Commenting on the two appointments, CEO Mario Diez [pictured] said: 'We are delighted to welcome Andrew and Alec to the Peer39 team. Both possess a far-reaching knowledge of the digital advertising industry, proven leadership skills and a terrific focus for customer and partner success. We are also excited to be opening our first international office in London, providing us with a platform for expansion and the ability to reach a whole new client base, while strengthening our existing international links'. More...