Spark Foundry and AI Music Introduce AI-Generated Creative for Audio Ads

Eric Levin

Eric Levin

CHICAGO, March 7, 2019 /PRNewswire/ -- Spark Foundry, a leading media agency part of Publicis Media, and AI Music, a London based AI company, today announced an innovative new solution, Sympaphonic Ads, which will bring deeper personalization to audio advertising by using AI to produce ad creative. Sympaphonic Ads are an industry-first and will help marketers increase brand engagement while reducing costs and saving time associated with creating audio ads.

A partnership conceptualized by Spark Foundry's innovation team, the AI-generated audio ads use AI Music's proprietary artificial intelligence engine to dynamically produce ad creative that matches the user's current music genre for a more euphonious and personalized listening experience. The ads are then distributed via AdsWizz, a leading global digital audio advertising solution provider, to reach the right audience.

"With the increase in personalization of content, consumers of today expect to see tailored and contextually relevant experiences everywhere. However, this type of personalization is not a reality for audio advertising until now. Most marketers are still using generic audio ads across all platforms due to the time and money that it would take to create varied audio creative assets," said Eric Levin [pictured], Global Chief Content Officer, Spark Foundry. "By using contextually relevant audio ads, our beta marketer, Cox, has already begun to see an increase in brand engagement and by using AI for creative work, we were able to also help them save both time and money." More...