Spark Foundry wins Avon global media account

Avon: latest UK campaign shot by Rankin

Avon: latest UK campaign shot by Rankin

November 28, 2018 - Gideon Spanier of campaignlive.co.uk writes: Avon has appointed Spark Foundry to handle its global online and offline media planning and buying after a competitive pitch.

The beauty brand, known for direct selling through an army of six million independent sales representatives, has consolidated its spend into the Publicis Media agency, which previously shared duties with WPP's Group M.

Spark Foundry will "hub" the account from London, starting in January 2019.

Avon, which has its headquarters in the UK and is listed on the US stock market, spent $118m (£90m) on advertising and had $5.7bn in revenue last year, according to its annual accounts.

The company said: "The appointment of Spark Foundry forms part of a much broader transformation of Avon’s brand and category marketing. More...