Posted at The Arabian Marketer: Publicis Media has appointed agency veteran Racha Makarem [pictured] as the Regional CEO for Starcom in the Middle East & North Africa (MENA) region, effective January 1, 2019.
Throughout her 15 years within the Publicis Media family, Ms Makarem has been integral in shaping Publicis investments in capabilities across strategy, digital, data, analytics & insights, deliver for our clients.
Previously, as Head of the Analytics & Insights Practice and more recently as Managing Director of the Data Science Practice, she has delivered results driven solutions based on the complex insights of data across the entire Publicis Media client portfolio.
She is currently a board member at IAB MENA and was a technical consultant with JIC for audience measurement in the region.
“Racha has a solid and significant experience within Publicis Media and has continuously worked with Starcom’s clients as part of her previous role as Head of the Analytics & Insights Practice. In a world of rapid change, I am confident that Racha will fuel more transformation into our clients’ businesses and help them overcome their challenges,” said Mr Saber, adding, “She is an inspiring leader with a strong history of creating highly engaged teams. I look forward to working with her to continue the exceptional growth of our Starcom business.” More...