Super Connect initiative launched to enable high growth startups to access larger organisations and funders

 Kosta Mavroulakis

Kosta Mavroulakis

November 12, 2018 - A new national initiative today launches in the UK delivered by tech super connectors Empact Ventures and Hays UK&I, the leading recruitment experts that aims to support high growth potential tech startups and scale-ups to access decision-makers at larger organisations.

The initiative sponsored by Mazars, Agile Automations, Gridizen, and Linkilaw also aims to help them to access a blended set of funding providers from angels investors to venture capitalists, grant providers and loan funds to support their long-term sustainability.

It is made of a series of events taking place in 5 UK cities and towns including Bournemouth, Bristol, London, Cambridge and Leeds in 2018 / 2019 with other cities likely to be added beyond July 2019. Each location will benefit from the Super Connect events including a 1-day training lab (Venture Labs) to prepare startups to pitch to decision-makers and pitching events (Pitch Days) to pitch and get into early discussions with decision makers in corporates, SMEs and funding providers.

Tech startups and scale-ups are welcome from data science (including AI, Machine Learning, Analytics), Internet of Things, Cyber Security, BlockChain, FinTech, MedTech, AR / VR and enterprise applications.

At all events the Empact Ventures team collects the specific needs, challenges and interests of the decision-makers before globally scouting and inviting the best emerging tech startups and scale-ups to pitch at the events that match these requirements. They facilitate the match-making process by giving every attending a ‘Super Connect Sheet’ to help them identify the right people they should talk on the day before making introductions in-person at the events, and email introductions after them.

Empact Ventures and Hays have already held three successful pilot Venture Labs and Pitch Days in Bournemouth and London over the past 6 months which created many outcomes for those involved. These included pilots and trials of startups’ tech in SMEs, joint ventures between two startups in the events industry, new partnerships established between two SMEs in the FinTech space, investment by angel investors into some of the startups, new contracts being secured and many more outcomes currently in advanced discussions.

There are also a number of partners supporting Super Connect across the UK including: Seedrs, Syndicate Room, AWS Activate, The Venus Awards, Solid State Group, Breakthrough Associates, BizBritain, Zealous Digital, StartupU, eOffice, GEN UK, Human, I-COM Global, Dorst LEP, BOMO Festival, Leeds Digital Festival, Weissman and more.

One of the tech startups that has participated in the past few Super Connect Pitch Days is the AI-powered RetailTech startup Shoppar who is putting customer data into physical retail stores across the UK to help them better understand their shoppers. It is currently working with clients including Sky and Hugo Boss. The technology uses computer vision and WI-FI analytics to understand various data points and help to deliver usable metrics to improve campaign delivery and convert sales opportunities.

Peter Ward its Co-Founder and CEO added that the pilot Super Connect Pitch Days had “a range of impressive startups, support business specialists and investors in attendance, creating a well-rounded event that made very good use of a day out the office.”

Its organiser Kosta Mavroulakis [pictured], the Founder and CEO of Empact Ventures is an experienced startup facilitator who has previously helped to lead StartUp Britain as its former Campaign Manager and mentors many tech startups. More...