Taboola is Bringing Its Data Marketplace to Japan, Partnering with Leading Data Providers to Optimize Audience Targeting for Brands in the Japanese Market

Adam Singolda

Adam Singolda

November 19, 2018 TOKYO--(BUSINESS WIRE)--Taboola, the leading discovery platform, today launched Data Marketplace in Japan, debuting the availability of third party data within the Taboola platform for the first time. Eyeota and Lotame Data Exchange are among the first providers and key partners within the region. Marking another step in advance audience targeting, Taboola Data Marketplace empowers marketers with seamless and transparent access to the world’s best data companies; offering data to help reach relevant consumers at scale.

Taboola Data Marketplace surfaces the best performing third party segments to reach audiences in the Taboola Publisher Network. Armed with data and insights, marketers will now better be able to start additional campaigns targeting specific audiences and optimize towards key performance indicators (KPIs). This transparent and easy system allows marketers to leverage the segments that drive ROI most effectively in a seamless way. The Data Marketplace is uniquely performance-based, allowing brands for the first time to only pay for data layered onto campaigns based on performance results rather than on usage.

“APAC is one of our fastest growing regions and we’re thrilled to evolve our platform to help more brands effectively reach audiences at scale. As the battle for users attention is stronger than ever, it’s increasingly important to reach the right users at the exact moment they are open to discovering something new and interesting - wherever they may be in their customer journey,” said Adam Singolda [pictured], CEO and founder of Taboola. “We are honored to work with Eyeota and Lotame as our first data partners in APAC. It’s our mission to help grow the open web, giving brands an alternative to drive scale in a brand safe environment on publishers sites, and with our data marketplace - we make it even easier to target the right people at the right time.” More...