TapClicks Adds $10M Investment from Boathouse Capital

 Babak Hedayati

Babak Hedayati

SAN JOSE, Calif., and Wayne, PA., September 26, 2018TapClicks, the global SaaS leader in marketing analytics, reporting and workflow, today announced a $10 million investment from Boathouse Capital, a private equity firm with over $350 million under management. The funding will drive customer and revenue growth through product innovations and accelerated sales and marketing.

An early innovator in smart solutions for marketing business intelligence, TapClicks will leverage growth capital from Boathouse to expand the integration of artificial intelligence and machine learning technology into its scalable analytics and reporting platform, including the continued development of its proprietary marketing and advertising recommendation engine.

“We evaluated several SaaS companies in the digital marketing space and TapClicks outperformed peers due to its rapid growth and large customer base,” said Chong Moua, General Partner, Boathouse Capital. “After we invested in TapClicks, Salesforce announced its $850 million acquisition of Datorama, validating our thinking that we invested in the right market and picked one of the top players.”

“Today’s customers demand a single platform to manage their marketing operations, data and communications,” said Babak Hedayati [pictured], CEO of TapClicks. “TapClicks has disrupted the marketplace through the highest number of pre-integrated connectors, delivering high performance marketing throughout the process. TapClicks is poised to disrupt the market again by providing AI-based insights to optimize marketing budgets, ad quality, media mix and recommend marketing channels and platforms to maximize conversions and ROI.” More...