Teads & Adform Join Forces to Guarantee Premium Programmatic Outstream; AppNexus Offers Buyers Fee-Transparent Supply-Side Platform

Hugues Templier

Hugues Templier

Romany Reagan of ExchangeWire writes: Teads announced Wednesday (12 December) its official partnership with Adform, one of the world’s leading independent advertising technology platforms.

Teads will now have a direct integration with Adform’s highly trusted programmatic buying platform. This integration enables Adform’s agencies and advertisers to access Teads’ quality cross-screen outstream inventory via an exclusive marketplace (PMP) with the world’s largest quality publishers including: BBC, The Economist, The Washington Post, The Atlantic, Forbes, ESPN, Slate, Newsweek, Les Echos, El Pais, El Universal, and Nikkei, to name a few.

With outstream now the most popular digital video ad format in the UK – accounting for 52% of all video ad spend – there is a clear demand across Europe for this to be easily available programmatically. This new integration meets this demand, making new forms of inventory accessible to Adform buyers in Europe, North America, MENA, and APAC.

Hugues Templier [pictured], EMEA programmatic business development director at Teads.tv said: “We’re delighted to broaden the scale of Teads’ premium inventory through our integration with Adform. As one of the exclusive RTB buying platforms connected to Teads inventory, advertisers and agencies will have access to the world’s best quality publishers through Adform, so they can be confident their ads will appear in viewable, brand-safe environments.” More...