Tech firm Sansan hires Mindshare unit Neo as its AOR


February 12, 2019 - Posted at Mumbrellla Asia: Tokyo-based cloud technology firm Sansan has hired Neo as its agency partner.

Neo is a unit of Mindshare that focuses on performance marketing and working with digital economy businesses. The mandate includes media investment, planning and management for Sansan and its portfolio of products.

The announcement:

Neo, the global performance marketing agency network that is part of Mindshare has been appointed by Sansan as its agency partner, effective February of 2019. Neo is designed to work with digital economy businesses to scale at speed. This will see the agency handling media investment, planning, and management for the newly funded start-up. The scope of work also covers Sansan and its portfolio of products.

Tokyo-based Sansan has, since 2007, developed unique cloud-based contact management tools for corporations and individuals. Centred on business cards as building blocks, Sansan’s main offerings enable remarkably fast and accurate building of a cloud-based contact database, accessible anywhere. Sansan’s flagship B2B system is at work in over 6,000 companies, including Lenovo Group Ltd, Merck & Co, and Seven & i Holdings Co. More...