The 5 Most Anticipated Video Games Ahead of Christmas 2018

Google Trends: "Video games" searches peak in the holiday season

Google Trends: "Video games" searches peak in the holiday season

November 6, 2018 - Natascha Sturm, Business Value Analyst at Brandwatch, writes: It’s the most wonderful time of the year (for gamers, that is).

Counting down the days from when your favorite new video game is first announced to its final release, putting it on your Christmas wishlist, excitement rising every day

This year’s line up of video games is one of the most exciting ever, with the likes of Fallout 76, Call Of Duty Black Ops 4, Red Dead Redemption 2 (RDR2) and many more being released right around now.

We are counting down the top five most anticipated video games ahead of Christmas 2018

But first, a little context.

Interest spikes like a Christmas tree

In the run up to Christmas, the most hotly anticipated video games are released and people start to discuss and make searches around buying video games in early November.

It makes this period an interesting one to study when trying to work out which games will be under the most trees this Christmas.

But the holiday season isn’t the only time people are talking about video games.

E3, the biggest gaming conference of the year (where many of the biggest releases are announced or teased), can have a huge impact on hype generation.

The impact of E3, then and now

It’s been impossible to avoid RDR2 on the internet in the last two weeks. With its release just passed, many gamers are discussing the game, from specific gimmicks to broader features of gameplay.

A few individuals helped bring further attention to the game by posting their plays on Twitter. Funny videos of particular scenes, accidents, and stand-out moments from gamers have proved particularly popular. Here are a few examples of what we’re talking about. More...