The Rocket Scientist at Lotame

Adam Solomon

Adam Solomon

April 15, 2019 - Laurie Sullivan of MediaPost, writes: Adam Solomon [pictured], CMO at Lotame, isn’t your average marketer. He is a rocket scientist with a law degree who holds a Bachelor of Science in aerospace engineering, and a Masters and a Juris Doctorate in intellectual property.

Solomon, who refers to his degrees as “atypical,” says a love for innovation is the thread holding it all together. He now leads strategic marketing and product development globally for Lotame, supporting worldwide demand for the company’s new unstacked approach to data.

He is founder and chief rocket scientist at Rocket Science Advisors, and held prior posts at PebblePost, Hearst Core Audience, and Time.

“It’s always good to have a rocket scientist on staff,” he said. “You never know when you might need one.”

Solomon co-invented four issued patents while at Viacom, which consist of interactive video advertising. He also had several pending patents while at Viacom and PebblePost.

Last week Lotame announced what the company calls “unstacked data solutions.” The company has traditionally been known as a data management platform, but now Lotame will break-up the pieces in a traditional DMP and offer them as specific tools to create a new approach for publishers, marketers and agencies. Data Stream is one of the new tools being made available. More...