Three Hutchison UK becomes zeotap's 9th telecom data partner

November 30, 2018 - Three Hutchison UK becomes zeotap's 9th telecom data partner to join their platform across the globe. From now on, agencies and advertisers in the UK will be able to activate Three UK's ID-verified socio-demographic data across their campaigns, which has proven to be up to 6x more accurate than market benchmarks. Additionally, Three UK's data will also be adding into zeotap's matching capabilities for their recently launched identity solution Connect. Clients will be able to deterministically match offline to online identifiers, thanks to the GDPR-compliant and patented technology zeotap has in place, solving the long-lasting data connectivity problem for advertisers who have heavily invested in their 1st party data.