Tribune Publishing Taps Lotame to Bring Its Data Strategy to the Next Level

Andy Monfried

Andy Monfried

October 18, 2018 - Lotame announced today that Tribune Publishing (TPCO) has selected Lotame to advise on its data management and strategy moving forward. The partnership is the first of its kind for Lotame, with Tribune Publishing the first user of Lotame Strategic Services (LSS).

Lotame Strategic Services is a new way for publishers, agencies and advertisers to work with Lotame. With Strategic Services, Lotame can now support clients with the development and execution of their data strategy as part of a hands-on managed service. The new model enables customers to benefit from all that Lotame has to offer — from its resources to its experience to its technology, ensuring data success.

“Providing clients with direct access to the resources, experience and technology needed to drive success in their data strategies has always been a priority for Lotame,” said Andy Monfried [pictured], CEO & Founder, Lotame. “More than ever, publishers, agencies and brands are challenged with maximizing their data’s value and putting it into action to deliver meaningful results for their business. We’ve launched a brand-new way to work with Lotame — as a managed service that supports your business from data strategy development to execution and beyond.” More...