TUI Destination U - Realeyes Creates World First in Travel Retail


October 30, 2017 - Realeyes and TUI UK have unveiled a ground breaking new prototype that reveals how customers could be using their subconscious to choose holidays in just a few years’ time.

The futuristic ‘Destination U’ prototype is a first of its kind, innovative way for holidaymakers to choose a trip that matches their emotional needs. It uses facial coding and emotion measurement technology to trigger imaginations and tap into the subconscious. A unique algorithm computes every subtle facial response to a rapid series of evocative moving images of destinations and experiences, and uses that data to calculate a ‘perfect holiday’ prescription.

Realeyes CEO Mihkel Jäätma explains: “90% of human decision-making is done without us actively thinking about it – subconsciously. Traditionally, brands have sought to understand consumers’ responses through verbal or written feedback – asking them a serious of tedious questions. But emotion measurement technology captures and delivers unfiltered emotional responses in real-time, delving much deeper and detecting non conscious signals to stimuli. People aren’t considering their responses, they are organically reacting, giving a far more intuitive and raw response. More...