Twitter eyes maturing APAC data scene with interest

Ben Truscello

Ben Truscello

March 17, 2017 - Faaez Samadi of Campaign Asia-Pacific, writes: A growing understanding of the value of good data and insights across Asia-Pacific is a key driver for Twitter’s regional data solutions lead Ben Truscello [pictured]. 

Arriving in Singapore eight months ago, Truscello is APAC head of Twitter Data for global brands and agencies. He said there are many prospects to reach local and regional brands, with the data side of the business. 

“Seeing Twitter as an advertising platform and way to reach new customers is very obvious,” he told Campaign Asia-Pacific. “There’s increased interest in data, and even though we have some global corporations with operations here, the unique nature of their interest in Twitter data is very specific to APAC.” 

The relative immaturity in social data across the region means Truscello is having several conversations with brands and agencies over the value Twitter data can bring to APAC marketers. More...