March 07, 2017 - Twitter has teamed with Dentsu Aegis Network to offer pre-roll video ads that the company guarantees will be viewed by target audiences, adhere to Media Ratings Council standards and come with third-party verification measures. The platform has also announced analytics tools for Twitter Moments.
Garett Sloane of AdvertisingAge writes: Twitter is now offering some advertisers guarantees on video ads, a step of maturation for the company that makes its ad product similar to a TV-style buy.
Twitter has been working closely with Dentsu Aegis Network to develop its first guaranteed ad product, which lets brands order a set amount of pre-roll video ads with certainty that they get seen by a target group of consumers.
The pre-roll video ads are counted according to Media Ratings Council standards and the results are confirmed by third parties like Integral Ad Science. Integral is among the third-party measurement companies used by advertisers to independently verify data from platforms like Twitter, Facebook and YouTube.
Twitter also works with Moat.