UKOM issues RFP for research partner

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January 2, 2019 - UKOM, the body which defines and governs the UK industry standard for online audience measurement, has today issued a Request For Proposal (RFP) for a new research partner contract to run from January 2021.

The UKOM contract was awarded to the current partner Comscore in 2012, which was re-awarded the contract in 2015 for a minimum of three years. With significant evolution in devices, content, advertising opportunities and online audience behaviour it is UKOM’s responsibility to explore all audience measurement capabilities available in the market.

UKOM’s current partner Comscore and other interested parties are being invited to contact Responses to the RFP are due by 12:00pm, on 28 February 2019. More...