Unacast Announces New Technology Breakthrough, Bringing Massive Scale to Contextual Location Data Products

 Thomas Walle

Thomas Walle

NEW YORK, Oct. 10, 2018 (GLOBE NEWSWIRE) -- Unacast, the leading transparent and contextualized location data platform, today announced new products and features that offer marketers, researchers, and other location-focused businesses access to increased scale and unprecedented transparency into device behavior while maintaining high quality, thanks to major advancements to its location data algorithm.

The new product, Uncontextualized Visits, translates raw pings into a meaningful stream of events representing where a device rested during the day, unlocking insight into 75 to 100 million visit events and 17 to 20 million daily active users. Meanwhile, new features, including Maximum Dwell Time, update Unacast’s core Visits product and further increase the available scale.

“In an industry that requires both scale and quality, we’re constantly working toward technical innovations that meet - and exceed - both needs,” said Thomas Walle [pictured], CEO and co-founder of Unacast. “For location data and insights to offer true value, they need to provide transparent, uniform measurement, ensuring that businesses can use and trust the data. Whether it’s the advertising industry, city planning, or academic researchers, a clean, clear location signal will help shape future understanding of how people move around the real world. Our latest products allow us to dig even deeper into that understanding.” More...