The company, which sells consumer products from brands including Lipton, Vaseline, Clear, Lux, OMO and others, will use JD’s network to move goods between warehouses, to be distributed to brick and mortar stores for retail partners beyond JD. Unilever previously worked exclusively with standalone logistics companies for its China distribution.
The partnership marks an expansion of JD’s Retail as a Service (RaaS) push, in which the e-commerce company is offering its technology and infrastructure to other companies and organizations outside of its own e-commerce platforms. JD already provides various combinations of warehousing, transportation and inventory management software to companies including Danone and Oldenburger in China.
Unilever, a long-time partner of JD, presents a massive new opportunity because the company still does the vast majority of its sales through offline channels in China—sales that will now be powered by JD logistics.
“After working closely with JD as a retail partner, it’s clear that its logistics network and technology are unmatched,” said Rohit Jawa [pictured], Executive Vice President of Unilever North Asia. “By opening that infrastructure to businesses outside of its own platform, JD will now help us bring our most popular products to the most hard-to-reach communities in China, securely and quickly.” More...