Unilever, Twitter & Kantar Media are sponsoring the first of two Hackathons planned for the 3rd edition of the I-COM Data Science Hackathon on April 21 - 25, 2017 as a pre-event to the I-COM Global Summit (April 24 - 27, 2017) in Porto, Portugal.
The 2017 Unilever Challenge
“Can digital strategy information and community word of mouth predict which emerging sustainability-first FMCG brands will resonate with the community?”
Within the sustainability-first space, new brands are appearing, innovating, and attempting to succeed as full-fledged businesses, while established brands push or are pushed to become more sustainable. Like most modern communities, a large part of the sustainable-first space is online – discussing issues and searching for information and solutions. From the manufacturers (including Unilever) to the platform owners (such as Twitter) and the media agencies connecting them, understanding what resonates with consumers is vital to marketing strategy.
With the Data Science Hackathon I-COM has pioneered the first public CMO-focused Global competition, connecting the magic of Data Science with the world of Marketing. The Hackathon focuses on solving real problems and achieving results, often accelerating to outcomes that normally take months of work to achieve or replicate.
I-COM is offering large brands the unique opportunity to unlock new and creative approaches to crack business problems using Data Science while accelerating development time, reducing risk at a fraction of the cost compared to traditional internal approaches and getting fresh perspectives and insights to solving business challenges. We attract very diverse groups of teams that come together to be challenged, taking their range of skills and expertise and apply it to the business.
Deadline for entering a team: Wednesday, March 15.