VINEX & Kantar Media continue Dutch Online Reach Study (NOBO)

Andy Brown

Andy Brown

January 17, 2019 - VINEX has reached agreement with the research agency Kantar Media for the extension of the Dutch Online Reach Study, known as NOBO, for another 12 months.

NOBO provides insight into the reach and visitor profiles of websites and apps to members and data partners. The study comprises an online panel that has been set up especially for scope research. NOBO data are also used by NOM to determine the combined range (print and online) of media brands measured in both surveys.

VINEX chairman Van Lierop states: "VINEX represents a broad group of publishers that value reliable, independent digital audience measurement data. This contributes highly to a strong and transparent digital market. VINEX members broadly support the continuation and further development of NOBO in 2019. We foresee a significant role for NOBO as source for data validation and campaign evaluation”.

VINEX is also actively contributing to the set-up of the new TMAM reach research as digital reach measurement should align with the rapid developments in the digital domain.

Commenting on the announcement, Andy Brown [pictured], CEO of Kantar Media stated, “We are delighted to be extending our partnership with Vinex for the NOBO study which has been in place since 2015. Making sense of the changing media landscape is challenging and underscores the need for a connected intelligence approach to deliver total audience measurement across all platforms.” More...