Vivendi-owned Advertising Giant Havas and Capitol Music Group Form Annex Tower Creative, a Culture and Entertainment Agency in the Iconic Capitol Records Tower in Los Angeles

 Yannick Bolloré

Yannick Bolloré

August 27, 2018 NEW YORK--(BUSINESS WIRE)--In an unprecedented move to scale the company’s global culture and entertainment network ANNEX, Havas has announced a groundbreaking partnership with Universal Music Group’s Capitol Music Group (CMG) and the expansion of ANNEX to Los Angeles with the launch of Annex Tower Creative. Both Universal Music Group and Havas are part of content, media and communications group Vivendi. Located in the iconic Capitol Records Tower in Hollywood, Annex Tower Creative is a first of its kind alliance between a U.S. creative agency and an American record label. Annex Tower Creative will allow for cross collaboration between brands and artists across CMG’s multiple record labels, as well as unique partnerships within music, entertainment, art, fashion and brands to create cutting-edge content and cultural experiences. The result will provide new revenue opportunities for artists, labels and brands, as well as a completely unique combination of skills within the new entity.

“One of Vivendi’s priorities is continued collaboration and convergence between our communications, entertainment, film and gaming properties to create a differentiated offering for our clients,” said Yannick Bolloré [pictured], Chairman & Chief Executive Officer of Havas Group and Chairman of Vivendi. “Annex Tower Creative is a proof point of our ability to bring together two distinct areas of talent across cultural categories to create breakthrough partnerships and work. It is an exciting and innovative move, which will be beneficial to all our stakeholders.” More...