Vividata Announces Appointment of Pat Pellegrini as Incoming President and Chief Executive Officer

Pat Pellegrini

Pat Pellegrini

Toronto, ON, November 9, 2017 – Vividata, Canada’s authoritative source for insights on multi-media and consumer behavior, and the leading provider of cross platform audience measurement for publishers, today announced the appointment of Pat Pellegrini [pictured] to the position of President and CEO.

An established business executive with a Ph.D. in Geography and Quantitative Research Methods, Pellegrini’s experience spans diverse consumer and audience measurement research roles in Canada and the United States.  A recognized and admired leader with a strong global network, Pellegrini will transition to his assignment in early December, working closely with the existing Vividata team and outgoing President and CEO, Sara Hill.

“Under Pat’s leadership, Vividata will deliver and advance our world class research mission, while expanding our mandate to grow our scope of passive digital measurement,” said Kirby Miller, Vividata Chair and Senior Vice-President and General Manager at House & Home Media.

“Joining Vividata presents the ideal opportunity to combine my commitment to methodological excellence with my passion for the validation and application of passive measurement technology to the increasingly dynamic media landscape,” said Pellegrini.  “I’m looking forward to returning to Canada to contribute to the many enhancements that the team at Vividata has already implemented.  I pride myself as a collaborative, research- and product-minded leader who gets things done.  A key focus will be to help Vividata deliver industry-accepted passive digital measurement and comprehensive cross platform measurement.” More...