Welcome to the Future: Mindshare Launches Season Two of Media Dystopia

Adam Gerhart

Adam Gerhart

February 4, 2019 - For marketers, the only way to survive a potentially dystopian future is to run toward it. Mindshare North America, the global media agency network that’s part of WPP, has launched the second season of Media Dystopia, a series that imagines the potential fates of media based on the provocations that many industry players would prefer to ignore. Each episode provides an in-depth look at current and future shifts across culture, technology, and marketing.

“The brands that don’t run toward disruption are the ones that get left behind,” said Adam Gerhart [pictured], CEO, U.S., Mindshare. “The provocations that we outline in Media Dystopia may seem extreme in the moment, but they embody the rapid changes that are happening in our world today, and their natural long-term results. And, we’re already seeing some of the hypotheses from season one progress at a rapid clip.”’

Following a presentation to more than 150 senior clients at the 2019 Consumer Electronics Show, the agency has begun customized workshops with brands to assess which ideas will impact them the most, and what to tackle first. Over the next few months, Mindshare will unveil a slew of new partnerships and tools designed specifically to address the five episodes from season two. More...