June 25, 2019 Posted at OpenPR, Press release from: Global Market Insights Inc.: North America dominates the TV analytics market as a large number of solution vendors including Google and IBM reside in this region. The rising digital transformation, growing demand from tech-savvy customers, improved internet connectivity, and changing preferences toward OTT & IP TV also have a positive impact on the regional TV analytics market growth. The Asia Pacific region is growing at the fastest rate in the TV analytics market due to the changing economic conditions, increasing government investment toward digitalization, and the rising audience inclination toward global content. The demand for OTT providers, such as Amazon Prime Video, HotStar, and Netflix, is rising rapidly in this region.
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TV Analytics Market is poised to grow at a high CAGR from 2018 to 2024 due to rising adoption of social media and social advertising. The intersection between social media and TV operators will enable the advertisers and broadcasters a clear understanding about the connections between the TV viewers and brands driving the market growth.
3. The Nielsen Company
4. DC Analytics
5. Amobee, Inc.
7. Sorenson Media
10. Parrot Analytics
12. iQ Media
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The solution segment holds the largest share in the TV analytics market. As television is going digital, there is a higher requirement for personalized content to reach the audiences, improving customer relationships and leading to a higher adoption rate of TV analytics software. This increasing adoption also contributes to an increasing demand for consulting, support, and maintenance services, driving the services segment growth over the forecast period. These services also assist companies in maximizing the skills of their employees by providing proper training, driving their adoption rate. More...