WPP in Exclusive Talks with Bain Capital for Purchase of Majority Stake in Kantar

WPP chief executive Mark Read speaks on stage during WPP session at the Cannes Lions 2019  Credit: Richard Bord/Getty Images/Courtesy Cannes Lions

WPP chief executive Mark Read speaks on stage during WPP session at the Cannes Lions 2019

Credit: Richard Bord/Getty Images/Courtesy Cannes Lions

Published on July 01, 2019 - Lindsay Rittenhouse of AdAge writes: WPP confirmed on Monday it is in exclusive talks with Bain Capital to sell its majority stake in Kantar to the Boston-based private-equity firm, following "press speculation."

The potential deal values the data, insights and consulting giant at $4 billion, according to WPP's statement that confirmed an earlier Bloomberg report.

"Bain Capital's proposal is subject to negotiation," the statement read. "There is no certainty that these discussions will result in a transaction involving Kantar. Any further announcement will be made as appropriate."

WPP declined to comment further. Kantar and Bain Capital did not immediately return requests for comment. More...