YouGov acquires social analytics company Portent.IO

Hamish Brocklebank

Hamish Brocklebank

Steve O'Hear of TechCrunch writes: YouGov, the international data and analytics group, has acquired “social analytics” startup Portent.IO, a company in which it had previously invested. Terms of the deal remain undisclosed, although I understand the acquisition includes Portent.IO‘s technology, clients and its team, including its data scientists.

“We’re all staying on and the entire team including myself have three-year lock-ins,” Portent.IO co-founder and CEO Hamish Brocklebank [pictured] tells me. “We are also going to be rebranded as ‘YouGov Signal’ and the existing team will continue to run the business — I’ll be MD & founder of YouGov Signal, for example — but with the added operational, administrative and technical support of the broader YouGov family.” More...