YouGov opens new office in Mumbai

Deepa Bhatia

Deepa Bhatia

February 8, 2018 - Antonia Stockwell, Marketing Manager at YouGov MENA, writes: YouGov is delighted to announce the further expansion of our digital market research network in India. This week we launched a new office in Mumbai to serve the research needs of media owners, brands and agencies in the country with our suite of syndicated, proprietary data products, fueled by the world’s largest connected data set – the YouGov Cube.

Leading YouGov’s client facing teams in India is new General Manager Deepa Bhatia [pictured], who is responsible for introducing the market to YouGov’s Plan and Track capability, consisting of YouGov BrandIndex, the daily brand perception tracker, and YouGov Profiles, the company’s audience segmentation and targeting tool (scheduled to launch in mid-2018), and YouGov Omnibus which provides a fast and cost-effective online service for obtaining answers to research questions from both national and selected samples. Deepa will also be tasked with growing YouGov’s India panel of consumers, which already stands at some 41,000 members.

With over 18 years’ experience in media, advertising, content creation and consumer products with world-renowned brands, Deepa brings invaluable client-side experience to YouGov in India.

Reflecting on her new role Deepa said, “Having had the opportunity to launch brands, products and new line extensions within large organizations in the past, I’m excited to combine that knowledge and expertise with YouGov data and analytics to drive more informed, strategic approaches among agencies and brands in the country, and ultimately help them execute winning campaigns shaped by real-time connected data.” More...