YouGov Selects RealityMine for its Data Products

 Andy Morris

Andy Morris

September 11, 2018 - YouGov and RealityMine today announced that they have signed a three-year global agreement for RealityMine behavioural data to be integrated in YouGov’s data products and custom client projects.

This agreement enables YouGov Profiles to report consumers’ video usage across mobiles, tablets and PCs, in addition to web and app usage metrics. These new data points mean that, for the first time, media planners can target Netflix and Amazon Video users based on their actual viewing behaviours – whilst media owners can gain insights into impact of SVOD on their audiences and distribution channels.

“After looking at the market, we felt RealityMine was the best partner for our business. RealityMine’s technology allows us to look across multi-channel data sets with greater granularity and accuracy than ever before, meaning we can provide our clients with better insights into their target audience,” commented Andy Morris [pictured], Chief Innovation Officer at YouGov. More...