zeotap Collaborates with The Trade Desk To Bring Their Deterministic Data to the Platform’s Mobile Offering

Daniel Heer & Projjol Banerjea  zeotap Founders

Daniel Heer & Projjol Banerjea

zeotap Founders

LOS ANGELES / NEW YORK / BERLIN, November 2, 2017: zeotap, an independent mobile data platform that unites the world’s most valuable data to fuel growth, today announced that it has completed its integration with The Trade Desk, Inc. (NASDAQ: TTD), a global technology platform for buyers of advertising, enabling advertisers to access hard-to-get first-party data from enterprise level data owners, at scale.

With programmatic marketing representing the majority of the digital advertising in the US, the accuracy and efficiency needed to reach the right audience takes center stage. High-quality, anonymized data sources are required, which are often only available within closed environments. The integration between zeotap and The Trade Desk aims to make previously inaccessible data easily available to deliver targeted mobile campaigns across the digital ecosystem. This integration with The Trade Desk marks zeotap’s official US launch with one of the industry’s leading providers of programmatic solutions. 

“We are excited to bring the quality and scale of data that we could prove both in Europe and Asia to the largest advertising market in the world. We’ve built a great team here already and we will see many more integrations in the next months.” says Daniel Heer [pictured, left], CEO & Founder of zeotap. More...