September 17, 2017 - Berlin, Madrid, Milan, London, Paris, New York, Mumbai: zeotap, an independent mobile data platform that unites the world’s most valuable data to fuel growth, today announced that it has completed its integration with Adobe’s – (Nasdaq:ADBE) Audience Manager DMP (Data Management Platform) and Audience Data Marketplace.
In a time where both brands and agencies alike have worked tirelessly to bring their various pools of consumer data together in the past years, DMPs (Data Management Platforms) and Data Marketplaces are on the rise. The partnership between zeotap and Adobe is a reflection of this trend, wherein agencies and brands rely strongly on 3rd party data to complement their own data assets and empower them across the various digital channels. Naturally, advertisers find it relatively easier to collect a set of data on their current customers, whilst being reliant on 3rd parties to complete the picture in other areas and continuously identify promising prospects.
zeotap’s integration with Adobe is in line with an increasing need to base customer research and outreach on the same datasets and the general desire in the market to centralise intelligence. In the past, advertisers’ customer data was largely scattered across various siloes and the partnership is also another major step for zeotap on its way to make its data safely accessible within all relevant environments for its clients. The company is already directly integrated with all major DSPs (demand-side platforms), several global SSPs (supply-side platforms) and numerous major global and local publishers in the market.
“High-quality 3rd party data providers are scarce in today’s market, but are much needed since a 1st party data only approach is always limited when it comes to prospecting new customers in the short and medium term.” said Daniel Heer [pictured], Founder & CEO at zeotap. “The integration between zeotap and Adobe closes that gap by offering accurate and verified data at scale for brands to achieve their performance objectives.” More...