17.04.2019 - Médiamétrie continues to develop its data business and is launching Data Profiling, a solution based on artificial intelligence that enables optimised targeting of advertising campaigns on catch-up TV via a box and online.
March 11, 2019 - David Waterhouse, VP of Marketing at Realeyes, writes: Emotion AI company Realeyes today announces it’s been granted a US patent that would make it the only company to have face-reading technology that measures viewers’ emotional and attention responses to ad campaigns in real time.
NEW YORK, March 05, 2019 (GLOBE NEWSWIRE) -- Flashtalking, the leading global independent ad server for people-based marketing, today announced the debut of a new feature to manage frequency simultaneously across all buying endpoints, with several major partners already on board, including Adobe Advertising Cloud, who are helping beta test the offering, as well as MediaMath and Amobee as inaugural partners.
March 18, 2019 - Ginny Marvin of Marketing Land writes: Boston-based Teikametrics announced the addition of an hourly bidding solution for Amazon advertisers using Teikametrics Flywheel campaign optimization platform Monday.
February 28, 2019 - Vanessa Mitchell (CMO) writes: Brands taking more accountability for their data, and the growing programmatic market locally are just two of the reasons Adform, an integrated advertising platform, recently decided to open its first Australian office.