November 27, 2018 - Sean Hargrave of MediaPost writes: As JWT and Wunderman merge, shortly after Y&R and VML were also brought together, we are starting to see what Mark Read [pictured] thinks WPP should look like, and so far, it all appears to make a lot of sense.
LOS ANGELES — November 14, 2018 — Pixalate, the world’s most comprehensive ad fraud detection and prevention platform, has become the first company to receive accreditation from the Media Rating Council (MRC) for Sophisticated Invalid Traffic (SIVT) detection and filtration for over-the-top (OTT) video ad impressions.
New York, Nov 14, 2018 – Analytic Partners, the global leader in marketing analytics, has released “ROI Genome Report: Have Promotions Lost Their Punch?”, the latest in a series of reports based on the learnings of the company’s ROI Genome – the goal of which is to create marketing wisdom from accumulated numbers and knowledge.
NEW YORK, New York. – Nov. 12, 2018 – Forensiq by Impact, a full-funnel ad fraud protection solution, today announced it has earned accreditation by the Media Rating Council (MRC) for its display and video served impressions measurement (desktop, mobile web & in-app) and display and video viewability measurement (desktop & mobile web).
November 6, 2018 - David Waterhouse of Realeyes writes: The John Lewis ad is almost here – and with it the official start of the Christmas period. Sure, it’s less than two months till Jesus’ birthday, but they do say it comes earlier every year.