Advertising Effectiveness

Comscore Adds Limited Measurement Tool for Snapchat Discover

Comscore Adds Limited Measurement Tool for Snapchat Discover

Nov. 5, 2018 - Benjamin Mullin of WSJ writes: Publishers are about to get more credit for all the viewers who watch their Snapchat Discover channels, though advertisers will still have to wait for audited numbers on specific shows.

Pixalate becomes first company to receive MRC accreditation for OTT invalid traffic detection and filtration

Pixalate becomes first company to receive MRC accreditation for OTT invalid traffic detection and filtration

LOS ANGELES — November 14, 2018Pixalate, the world’s most comprehensive ad fraud detection and prevention platform, has become the first company to receive accreditation from the Media Rating Council (MRC) for Sophisticated Invalid Traffic (SIVT) detection and filtration for over-the-top (OTT) video ad impressions.

Long Superior For ROI, Promotions Now Trails Media In Efficiency

Long Superior For ROI, Promotions Now Trails Media In Efficiency

New York, Nov 14, 2018Analytic Partners, the global leader in marketing analytics, has released “ROI Genome Report: Have Promotions Lost Their Punch?”, the latest in a series of reports based on the learnings of the company’s ROI Genome – the goal of which is to create marketing wisdom from accumulated numbers and knowledge.

Forensiq by Impact Earns MRC Accreditation for SIVT Detection and Filtration and Viewability Measurement

Forensiq by Impact Earns MRC Accreditation for SIVT Detection and Filtration and Viewability Measurement

NEW YORK, New York. – Nov. 12, 2018 – Forensiq by Impact, a full-funnel ad fraud protection solution, today announced it has earned accreditation by the Media Rating Council (MRC) for its display and video served impressions measurement (desktop, mobile web & in-app) and display and video viewability measurement (desktop & mobile web).