June 12, 2019 - In this MarTech Interview, the Senior Vice President, Data Products and Partnerships of Eyeota, Howard Luks [pictured], shares his expert insights on the growing importance of big data and analytics in digital marketing. He says that for consumer facing companies or B2B marketers, leveraging analytics has a positive impact on return on investment (ROI).
St. Petersburg, FL and San Francisco, CA, June 4, 2019 – Catalina Marketing, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, and Samba TV, the leading provider of global TV data and audience analytics, have partnered to integrate shopper behavioral data and video viewership insights at massive, unprecedented scale, encompassing tens of millions of households and billions of data points.
May 22, 2019 - Integral Ad Science has begun reporting its time-in-view metric in Singapore as part of the industry's broader shift from impressions to time-based measurement.
May 16, 2019 - RealityMine today announced the rollout of new RealLife Data Feeds across its host of RealLife products.
NEW YORK - April 25, 2019 - Dataiku, one of the world’s leading Enterprise AI and machine learning platforms, was recognized as one of the 50 Highest Rated Private Cloud Computing Companies To Work For in a list released by Battery Ventures, a global investment firm and cloud investor, and Glassdoor*, one of the world’s largest job and recruiting sites.
Industry media ratings watchdog the Media Rating Council (MRC) next week will begin overhauling industry standards for detecting and filtering invalid digital media traffic, including the introduction of a new concept that will factor how much of a digital ad campaign’s traffic can be determined to be valid.