October 2, 2018 - To inject campaigns with a bit of personality, IBM recruited the help of artificial intelligence (AI). The Armonk, New York-based company today unveiled three new marketing solutions under its Watson umbrella: IBM Watson Ads Omni, IBM Media Optimizer, and Predictive Audiences.
ARMONK, N.Y., Sept. 24, 2018 /PRNewswire/ -- IBM (NYSE: IBM) today introduced new Watson solutions and services pre-trained for a variety of industries and professions including agriculture, customer service, human resources, supply chain, manufacturing, building management, automotive, marketing, and advertising.
NEW YORK, NEW YORK – September 24, 2018 – iHeartMedia, Jelli and Foursquare today announced the launch of a new attribution product for broadcast radio that will offer marketers a unique combination of iHeartMedia’s massive reach and Jelli’s programmatic buying capabilities, with the attribution and insights tools from location technology company Foursquare.
September 24, 2018 - Nidhi Teerdhala, Director of Product Marketing at mParticle, writes: We are excited to announce an expanded integration with Facebook, enabling our customers to send app events from all stages of the consumer lifecycle to Facebook’s advertising platform.
October 3, 2018 - Advertisers can now find out how much attention their ads will attract before they are launched thanks to a new AI-powered metric released today by emotion AI company Realeyes.
September 21, 2018 - David Murphy, Editorial Director at Mobile Marketing and co-founder of Dot Media, writes: Mobile Marketing talks to Chris Dubreuil [pictured], Research Now SSI’s managing director for ad and audience measurement EMEA, about the future of ad measurement and the impact of the recent acquisition of audience validation business, DMA-Institute.
New York, NY (September 20, 2018): The Media Rating Council (MRC) today issued the final version of its Supplemental Guidance on Content Level Context and Brand Safety Ad Verification.