Advertising Effectiveness

MarTech Interview on Data and Analytics with Howard Luks of Eyeota

MarTech Interview on Data and Analytics with Howard Luks of Eyeota

June 12, 2019 - In this MarTech Interview, the Senior Vice President, Data Products and Partnerships of Eyeota, Howard Luks [pictured], shares his expert insights on the growing importance of big data and analytics in digital marketing. He says that for consumer facing companies or B2B marketers, leveraging analytics has a positive impact on return on investment (ROI).

Catalina and Samba TV Partner to Significantly Transform Media and Measurement Landscape

Catalina and Samba TV Partner to Significantly Transform Media and Measurement Landscape

St. Petersburg, FL and San Francisco, CA, June 4, 2019Catalina Marketing, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, and Samba TV, the leading provider of global TV data and audience analytics, have partnered to integrate shopper behavioral data and video viewership insights at massive, unprecedented scale, encompassing tens of millions of households and billions of data points.

7 Times Burger King Wickedly Trolled McDonald’s, and How It’s Boosting Sales

7 Times Burger King Wickedly Trolled McDonald’s, and How It’s Boosting Sales

May 16, 2019 - David Griner, creative and innovation editor for Adweek, writes: It may not have the body count of Game of Thrones, but Burger King’s increasingly epic marketing battle with McDonald’s has become one of the most-watched rivalries in the advertising world.

Dataiku Named One Of 50 Highest-Rated Private Cloud Computing Companies To Work For

Dataiku Named One Of 50 Highest-Rated Private Cloud Computing Companies To Work For

NEW YORK - April 25, 2019 - Dataiku, one of the world’s leading Enterprise AI and machine learning platforms, was recognized as one of the 50 Highest Rated Private Cloud Computing Companies To Work For in a list released by Battery Ventures, a global investment firm and cloud investor, and Glassdoor*, one of the world’s largest job and recruiting sites.

Data Profiling: the new solution from Médiamétrie that enables optimised targeting of TV and Internet advertising campaigns

Data Profiling: the new solution from Médiamétrie that enables optimised targeting of TV and Internet advertising campaigns

17.04.2019 - Médiamétrie continues to develop its data business and is launching Data Profiling, a solution based on artificial intelligence that enables optimised targeting of advertising campaigns on catch-up TV via a box and online.