Advertising Effectiveness

3 ways your brain takes cognitive shortcuts when it views an ad

3 ways your brain takes cognitive shortcuts when it views an ad

Oct. 02, 2019 / IAS --The human brain is capable of great things. As the most complex organ in the human body packing tremendous processing power, it’s not surprising that your brain sometimes cuts corners to save its resources. In psychology, this shortcut is known as a cognitive schema, a framework that our brains use to “help us organize and interpret information” as quickly as possible.