Advertising Effectiveness

Data Profiling: the new solution from Médiamétrie that enables optimised targeting of TV and Internet advertising campaigns

Data Profiling: the new solution from Médiamétrie that enables optimised targeting of TV and Internet advertising campaigns

17.04.2019 - Médiamétrie continues to develop its data business and is launching Data Profiling, a solution based on artificial intelligence that enables optimised targeting of advertising campaigns on catch-up TV via a box and online.

Realeyes Granted US Patent For AI-Powered Solution That Measures Consumers’ Emotional Responses And Attention Levels To Live Ad Campaigns

Realeyes Granted US Patent For AI-Powered Solution That Measures Consumers’ Emotional Responses And Attention Levels To Live Ad Campaigns

March 11, 2019 - David Waterhouse, VP of Marketing at Realeyes, writes: Emotion AI company Realeyes today announces it’s been granted a US patent that would make it the only company to have face-reading technology that measures viewers’ emotional and attention responses to ad campaigns in real time.

Flashtalking Debuts Universal Frequency Signaling to Drive Ad Marketing Performance

Flashtalking Debuts Universal Frequency Signaling to Drive Ad Marketing Performance

NEW YORK, March 05, 2019 (GLOBE NEWSWIRE) -- Flashtalking, the leading global independent ad server for people-based marketing, today announced the debut of a new feature to manage frequency simultaneously across all buying endpoints, with several major partners already on board, including Adobe Advertising Cloud, who are helping beta test the offering, as well as MediaMath and Amobee as inaugural partners.

Spark Foundry and AI Music Introduce AI-Generated Creative for Audio Ads

Spark Foundry and AI Music Introduce AI-Generated Creative for Audio Ads

CHICAGO, March 7, 2019 /PRNewswire/ -- Spark Foundry, a leading media agency part of Publicis Media, and AI Music, a London based AI company, today announced an innovative new solution, Sympaphonic Ads, which will bring deeper personalization to audio advertising by using AI to produce ad creative.