Attribution Management

I-COM Global Summit: How is Multi-touch Attribution Combined with Econometric & Media Mix Modeling to Provide Cross-Channel Measurement - Jim Spaeth, Sequent Partners

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Jim Spaeth - Partner, Sequent Partners, USA was a speaker in How is Multi-touch Attribution Combined with Econometric & Media Mix Modeling to Provide Cross-Channel Measurement session. Download presentation

I-COM Global Summit: How is Multi-touch Attribution Combined with Econometric & Media Mix Modeling to Provide Cross-Channel Measurement - Alice Sylvester, Sequent Partners

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Alice Sylvester - Partner, Sequent Partners, USA was a speaker in How is Multi-touch Attribution Combined with Econometric & Media Mix Modeling to Provide Cross-Channel Measurement session. Download presentation. 

Lotame Announces aiTV Suite to Bring Audience Intelligence to Television & Video

Lotame Announces aiTV Suite to Bring Audience Intelligence to Television & Video

September 29, 2017 - Lotame, the leading independent data management platform (DMP) and most trusted and comprehensive data exchange, today announced the launch of its aiTV suite of new products focused on bringing greater audience intelligence to television and video.

Rocket Fuel Awarded Two Patents to Help Leverage First-Party Cookies to More Meaningfully Reach Consumers

Rocket Fuel Awarded Two Patents to Help Leverage First-Party Cookies to More Meaningfully Reach Consumers

REDWOOD CITY, Calif.--(BUSINESS WIRE)-- Rocket Fuel (NASDAQ: FUEL), the leading predictive marketing platform, today announced that it issued its first two patents, both designed to address third-party cookie restrictions. These patents allow advertising technology providers, in partnership with publishers and advertisers, to identify and analyze consumer behavior in order to help brands and advertisers reach and engage with their audiences more effectively.

Ebiquity launches Total View Attribution

Ebiquity launches Total View Attribution

London. July 10, 2017Ebiquity, an independent, global leader in marketing and media analytics, has announced the launch of a new service called Total View Attribution.

The service enables clients to improve the return on investment (ROI) of their media, by enabling them to understand which media channels and campaigns (both online and offline in combination) are the most effective and therefore warrant increased investment.

Hello Google Attribution, goodbye last-click

Hello Google Attribution, goodbye last-click

May 23, 2017 - Posted at Google Inside AdWords: Today, we're announcing Google Attribution, a new product to answer the question that has challenged marketers for ages, “Is my marketing working?” For the first time, Google Attribution makes it possible for every marketer to measure the impact of their marketing across devices and across channels -- all in one place, and at no additional cost.

Ebiquity: Attributing credit where it’s due

Ebiquity: Attributing credit where it’s due

May 9, 2017 - Andrew Challier [pictured], Chief Client Officer of Ebiquity, writes: The Harvard Business Review – no less – has declared ‘data scientist’ to be the sexiest job in the 21st century[1]. The organisers of I-COM have definitely received this memo. For at the end of last month, the leading light