May 22, 2019 - Apple has introduced a new technology that allows attribution of advertising clicks while protecting user privacy.
Nancy Smith [pictured], CEO and President at Analytic Partners, writes: Bowflex, Shake Weight, ThighMaster, Ab Roller, Ab Belt… you have seen or heard of some of these “As Seen on TV” fitness products.
I-COM is pleased to announce that Oliver Kanders, Senior Vice President of EMEA for zeotap in Germany, is joining the I-COM Attribution Council.
St. Petersburg, Fla. (January 9, 2019) – Catalina, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, today announced Catalina Multi-Touch AttributR™, a groundbreaking attribution solution that provides CPG marketers with a granular, real-time view of national campaign performance in stores at the UPC-level.
SAN FRANCISCO — Oct. 1, 2018 — NinthDecimal, the leading omni-channel marketing platform, today announced that Pinterest has chosen NinthDecimal as its offline attribution measurement partner.
NEW YORK, NEW YORK – September 24, 2018 – iHeartMedia, Jelli and Foursquare today announced the launch of a new attribution product for broadcast radio that will offer marketers a unique combination of iHeartMedia’s massive reach and Jelli’s programmatic buying capabilities, with the attribution and insights tools from location technology company Foursquare.
Analytic Partners: Gartner’s 2018 Market Guide for Attribution and Marketing Mix Modeling Cites Analytic Partners as a Representative Vendor