New York, Beijing – April 17, 2019: The Media Rating Council (MRC) and the China Media Assessment Council (CMAC, an independent working unit within the China Advertising Association [CAA]), collectively called “the Associations,” announced today a summary of their continuing agenda to validate and improve digital audience measurement in China.
NEW YORK, February 20, 2019 — mParticle, the leading customer data platform (CDP) for multi-channel brands, today announced two key upgrades to its AudienceSync capabilities.
January 17, 2019 - VINEX has reached agreement with the research agency Kantar Media for the extension of the Dutch Online Reach Study, known as NOBO, for another 12 months.
January 2, 2019 - UKOM, the body which defines and governs the UK industry standard for online audience measurement, has today issued a Request For Proposal (RFP) for a new research partner contract to run from January 2021.
TORONTO, Oct. 26, 2018 /CNW/ - Kantar Insights Canada, part of WPP's data investment management division, today announced the launch of its Media & Analytics practice, which brings together the firm's Audience Measurement, Digital Measurement, and Analytics capabilities to unlock deeper insights to fuel business growth.
I-COM is pleased to welcome back Realeyes as a Core Member.
With Realeyes you can unlock the full potential of your videos. Emotions drive behaviour. Using webcams, Realeyes measure how people feel as they watch video content, enabling marketers to confidently target optimised content to the right audiences.
September 14, 2018 - Dentsu Aegis Network’s media investment arm – Amplifi, is pleased to announce its strategic partnership with Spotify to launch The Audio Stack – a first-of-its-kind offering in Asia Pacific.