September 4, 2019 - Posted at MrWeb News Online: The Media Rating Council (MRC) has issued the final version of its 'Cross-Media Audience Measurement Standards', relating to the video consumption environment.
Mumbai - India’s sole TV viewership measurement company and the world’s largest audience measurement company, BARC India, today launched a new online service called the “Self-Service Portal”.
Acxiom, the data and technology foundation for the world’s best marketers, today announced it has entered into a new multi-year engagement with Kasasa®️, a financial technology and marketing provider committed to driving results for over 900 community banks and credit unions by helping them attract, engage and retain customers.
New York, Beijing – April 17, 2019: The Media Rating Council (MRC) and the China Media Assessment Council (CMAC, an independent working unit within the China Advertising Association [CAA]), collectively called “the Associations,” announced today a summary of their continuing agenda to validate and improve digital audience measurement in China.
NEW YORK, February 20, 2019 — mParticle, the leading customer data platform (CDP) for multi-channel brands, today announced two key upgrades to its AudienceSync capabilities.
January 17, 2019 - VINEX has reached agreement with the research agency Kantar Media for the extension of the Dutch Online Reach Study, known as NOBO, for another 12 months.
January 2, 2019 - UKOM, the body which defines and governs the UK industry standard for online audience measurement, has today issued a Request For Proposal (RFP) for a new research partner contract to run from January 2021.