Audience Measurement

Kasasa Expands Audience Measurement and Reporting Capabilities with Acxiom

Kasasa Expands Audience Measurement and Reporting Capabilities with Acxiom

Acxiom, the data and technology foundation for the world’s best marketers, today announced it has entered into a new multi-year engagement with Kasasa®️, a financial technology and marketing provider committed to driving results for over 900 community banks and credit unions by helping them attract, engage and retain customers.

MRC and CMAC Announce a Joint Measurement Agenda in China for 2019

MRC and CMAC Announce a Joint Measurement Agenda in China for 2019

New York, Beijing – April 17, 2019: The Media Rating Council (MRC) and the China Media Assessment Council (CMAC, an independent working unit within the China Advertising Association [CAA]), collectively called “the Associations,” announced today a summary of their continuing agenda to validate and improve digital audience measurement in China.