Audience Measurement

MRC and CMAC Announce a Joint Measurement Agenda in China for 2019

MRC and CMAC Announce a Joint Measurement Agenda in China for 2019

New York, Beijing – April 17, 2019: The Media Rating Council (MRC) and the China Media Assessment Council (CMAC, an independent working unit within the China Advertising Association [CAA]), collectively called “the Associations,” announced today a summary of their continuing agenda to validate and improve digital audience measurement in China.

Comscore Adds Limited Measurement Tool for Snapchat Discover

Comscore Adds Limited Measurement Tool for Snapchat Discover

Nov. 5, 2018 - Benjamin Mullin of WSJ writes: Publishers are about to get more credit for all the viewers who watch their Snapchat Discover channels, though advertisers will still have to wait for audited numbers on specific shows.

Kantar launches Media & Analytics practice and adds two new staff

Kantar launches Media & Analytics practice and adds two new staff

TORONTO, Oct. 26, 2018 /CNW/ - Kantar Insights Canada, part of WPP's data investment management division, today announced the launch of its Media & Analytics practice, which brings together the firm's Audience Measurement, Digital Measurement, and Analytics capabilities to unlock deeper insights to fuel business growth.